Photo courtesy of Carlyn Ocampo
12 Pinoy Content Creators Scale Through Youtube NextUp Manila
With the aim to help Filipino creators develop strategies to scale up their content production and maintain a good channel, Youtube brings back the 2nd ‘NextUp’ to the Philippines.
The said program gathered 12 finalists who went through a week-long production development program and competition. They were: singers Carlyn Ocampo, Janine Teñoso, and Alicia Litonjua (Lesha); rock band Kithara; actor and comedian Stephen Flores (InReelLife); spoken word artist Beverly Cumla; vloggers Jam Raquion (Jam-packed) and Benedict Cua; makeup enthusiast Amy Talaboc; celebrity mom Melissa Ricks; interior designer Elle Uy (Elle Uy Décor); and figure skater Joel Minas.
These Youtube creators were chosen as they have good account standing with at least 10,000 to 100,000 subscribers, have their monetization enabled, aligned with Youtube’s core values, no guideline strikes, and have at least three videos up in their channel for the past 90 days at the time of entry.
According to the Youtube Manager and Artist Development Lead for Southeast Asia, Chris Klapwijk wanted to make sure that they are with the local creators to guide them with the right program at the right time so they can maintain the growth they truly deserve.
The finalists received an equipment voucher P100,000 worth equipment voucher, strategic account management from the YouTube Creator and Artistic Development Team, and a mentorship from program alumni and top creators.
“I think that the reason why we’re investing in these creators is that we see that they are serious in the message they [want to] spread, and this is just one way to help them spread that message.” Mr. Klapwijk added.